EAT.
DRINK.
ENJOY.

In the Heart of Downtown Knoxville

Located in vibrant Market Square in downtown Knoxville, Not Watson’s Kitchen + Bar delivers a memorable dining experience where bold flavors, crafted drinks, and warm hospitality come together. Whether you’re joining friends for brunch, grabbing dinner after work, or sipping cocktails on a Friday night, Not Watson’s is your go-to destination for creative New American cuisine with Southern charm.

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BOLD
TWISTS +
CLASSIC
FAVORITES.

At Not Watson’s, food is familiar—but never ordinary. Located in downtown Knoxville’s Market Square, we serve elevated American comfort food alongside handcrafted cocktails in a space designed for gathering, lingering, and coming back for more.

Whether you’re here for brunch, dinner, or drinks at the bar, Not Watson’s is where bold flavors meet a relaxed, refined atmosphere.

OUR MENUS

BRUNCH

DINNER

COCKTAILS

DRAFTS

      Excellent rating  
 Based on 2634 reviews 
    
  
 
 
      Trustindex verifies that the original source of the review is Google. Visiting the area for a quick night while traveling back home to Daytona Beach and wanted a local vibe.  Wow!!!!  Kyle and Washington you completely impressed us.  Your superior bar tending skills were only surpassed by your genuine kindness and professionalism while controlling a packed bar and restaurant.  Thank you for a wonderful experience in Knoxville.  We will be back to visit soon.  Paul & Karyn
     
   Paul M 
 February 8, 2026
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Had dinner here last night with the family and we were pleasantly surprised! I grew up in Pennsylvania and moved here 8 years ago and miss  lot of foods I grew up with. One of them is a cheesesteak and I can say after 8 years living here this is hands down the best I have had!!! We all enjoyed them! Fries were very good also!! You did a great job Not Watson!!! We will be back!
     
   Vinny F 
 February 7, 2026
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Flat iron steak with chimichurri was delicious. Cooked just right! The meat loaf dinner with onions was seasoned perfectly. The corn ribs appetizer melts in your mouth.
     
   David Y 
 February 1, 2026
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Always delicious
     
   Raymond D 
 January 27, 2026
 
 
 
 
    Trustindex verifies that the original source of the review is Google. A good place to eat in the square.
     
   Rich i 
 January 23, 2026
 
 
 
 
    Trustindex verifies that the original source of the review is Google. It’s called 'Not Watson's,' and honestly, I’m glad. Whatever Watson’s was, it probably didn't have burgers this good or salads this good. Best decision I made in Knoxville was agreeing with the sign.
     
   Scott S 
 January 20, 2026
 
 
 
 
    Trustindex verifies that the original source of the review is Google. We had several dishes from the menu. The salmon with asparagus, meatloaf with potatoes and I have a gator poboy. All seasoned well to satisfy and appeasing to the pallet. The service was great our server Amanda was attentive and went above and beyond. I don't remember the young man's name behind the bar, but he was very customer service oriented as well
     
   Don D 
 January 19, 2026
 
 
 
 
  
 
  
 
 
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

IN THE HEART OF MARKET SQUARE.

Warm lighting. Comfortable seating. A relaxed, welcoming energy that fits right into Market Square. Inside or out, Not Watson’s is designed for easy conversations, good company, and staying awhile.

Step onto our dog-friendly patio and enjoy the buzz of downtown with your four-legged companion by your side. Whether you’re meeting friends for drinks or settling in for a long meal, it’s a space that feels effortless and unmistakably Knoxville.

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OUR STORY.

The name Not Watson’s comes from a piece of Knoxville history—a nod to the former Watson’s Department Store once familiar to locals. What began as a childhood joke became the foundation for a downtown gathering place rooted in Market Square.

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